By Seun Ibiyemi
Nestlé Nigeria Plc’s iconic brand, MAGGI, has announced rising music sensation Qing Madi as the face of its latest campaign, “Me & MAGGI: So Good Together,” aimed at connecting with younger consumers through food, music, and shared experiences.
The unveiling took place at Nestlé Nigeria’s Head Office in Lagos and marks MAGGI’s effort to evolve beyond its reputation as a trusted kitchen staple into a brand that reflects contemporary culture and everyday creativity.
Speaking at the event, Category Manager, Culinary/MAGGI, Funmi Osineye, said the partnership reinforces the brand’s commitment to connecting with a new generation.
“Food is evolving, and so are the ways people connect with it. Today, it’s not just about cooking; it’s about expression, vibes, and identity,” Osineye explained.
Qing Madi shared her excitement about joining the campaign, saying, “This partnership means a lot to me, not just personally, but for my generation.
We’re expressing ourselves in new ways, even through things like food and cooking, not because we have to, but because we enjoy it.”
The campaign launch featured an intimate watch party designed to reflect Qing Madi’s world, with guests exploring three immersive zones: a Content Tunnel, a Music and Culture Lounge, and a Photo Studio.
Each zone highlighted how young people create, connect, and share moments today.
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Building on previous campaigns like “Taste of Christmas,” MAGGI continues to blend food, music, and culture to stay relevant across generations, capturing the essence of creativity, self-expression, and shared experiences around meals.
Through “Me & MAGGI: So Good Together,” the brand aims to celebrate youth culture while reaffirming its presence in homes as both a culinary staple and a medium for connecting people and ideas.
