By Seun Ibiyemi
Nestlé Nigeria Plc has launched its new “Nestlé for Good” campaign, a nationwide initiative aimed at highlighting the company’s contributions to improving nutrition, supporting communities, and promoting environmental sustainability in Nigeria.
The campaign was unveiled during a media launch in Lagos, where the company’s Managing Director, Wassim Elhusseini, explained that the initiative consolidates the company’s programmes designed to enhance lives across the country.
“Nestlé has been part of Nigerian households for more than six decades, earning a place at family tables, in lunch boxes and at key life moments,” Elhusseini said.
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“This presence is a privilege and it comes with responsibility. Economic performance and social progress are not competing priorities; they are interconnected. Creating shared value is not a programme but the way we do business.”
The campaign, according to the company, demonstrates how Nestlé translates its Creating Shared Value principle into practical actions across three key pillars: nutrition, thriving communities, and environmental stewardship.
Victoria Uwadoka, Nestlé Nigeria’s Corporate Communications, Public Affairs and Sustainability Lead, explained that the campaign will feature a series of short films highlighting initiatives in youth and women empowerment, climate protection, and dairy development programmes.
She emphasised that the campaign would run for nine months, showcasing the impact of the company’s initiatives and partnerships across Nigeria.
“As a food and beverage company, we have an important role to ensure that families who depend on us have access to adequate nutrition,” Uwadoka said.
She added that Nestlé also supports access to clean water, improved educational facilities, and community livelihoods, while prioritising environmental protection to safeguard resources for future generations.
The initiative received commendation from the Federal Ministry of Industry, Trade and Investment. Mohammed Bala, Director of the Department of Industrial Development, represented at the event by Mrs Esther Popoola, praised Nestlé Nigeria for aligning the campaign with national priorities for sustainable industrial growth, local sourcing, skills development, and economic inclusion.
Additionally, Nutrition Society of Nigeria (NSN) Director Chioma Emma-Nwachukwu, represented by Mrs Amaka, urged continued collaboration to strengthen nutrition across the country and encouraged media participation in nutrition education.
The “Nestlé for Good” campaign reflects the company’s commitment to combining business growth with social responsibility, reinforcing its role in improving the well-being of Nigerians while fostering sustainable practices.
